By Adam + Dan

After seeing Diesel’s Facepark idea as part of their ‘Be Stupid’ campaign, it’s really made us think. Where would we be without social networking? Diesel shows us.

If you think about it, because of social networks, more so Facebook and Twitter, people are finally connected more than ever. It seems so long ago that Orange held their ‘Get Connected’ campaign and we all got excited over the thought of texting our friends. Now people recognise people from Twitter photos in the street, propose over Facebook and store their whole photo albums online.

It’s so much easier to contact people in this new age of social networking. We worked out that all our placements have actually been organised through someone we’ve contacted on Twitter or through people we know via social networking. Networking has become so much easier, a great example is what’s happening right now. We’ve never met Graham, but currently writing his blog for £100. Oh if you’re reading this Graham…surprise!!

It’s a scary thought that our whole world is online and on Facebook alone more than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month. If digital died we wouldn’t be able to access any of this content. The internet is just too big.

People spend over 500 billion minutes per month on social networks, and that will only develop. Digital won’t die and if it does, who would we tell?

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