Last month I headed along to Creative Review‘s offices to review the 2010 D&AD winners along with Marcus Iles of Golley Slater and Danielle Matthews from Studio This&That. This year’s awards have sparked strong viewpoints across the Creative Industry following a notable lack in British Agencies winning, and even more notably for the commendation of a Black Pencil for Apple’s website.
Are Apple worthy? Is slick execution still relevent? Is effectiveness more worth of winning in our current world? And as a paid scheme, can they really representing the best across the board? Pick up a copy of July’s Creative Review to find out what we thought.