I first saw this Ad back in early March (Yeah, I SO did. So there) and meant to blog it then, but events meant I’ve not written much as a result since.

My head’s not been 100% in work until recently, but this PSA for SussexSaferRoads struck a raw chord. With what’s happened, I appreciate more than ever what a simple act such as wearing a seatbelt could do: Save your loved ones fighting the heartache of loosing you.

After my post on the UK’s Think! anti drug-driving advert, and the PSA for Gwent Police, It’s refreshing to see yet another good example of a PSA. Unlike the one for Gwent Police, this manages to pull of the emotional impact with a visual analogy instead.

What’s quite clever here is the use of his family’s desperation to hold on to his life as a visual metaphor. It’s a nice solid idea to demonstrate that your family would do everything to hold on to you. A nice job by Alexander Commercials.

SussexSaferRoads — 29 January 2010 — For all licensing and broadcast information visit: http://www.alexandercommercials.co.uk
All material © 2010 Sarah Alexander/Daniel Cox/Sussex Safer Roads Partnership. WARNING: All rights of the producer and of the owner of the work reserved. Unauthorised copying, public performance, radio or tv broadcasting of this material is prohibited.
An original approach to road safety advertising from the Sussex Safer Roads Partnership.
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