Click this link to launch the Frito Lay Vimeo takover video.

Click here to launch a recording of a piece of digital creative beauty. Seriously lovely work by Goodby Silverstein & Partners for Frito Lay Dips.

A fine example of utilising the rich media takeover benefits of Vimeo to full creative effect. The only downside is that it has to be viewed withing Vimeo’s environment. That said, it’s a small price for such an unexpected piece of creative digital art. Rich, warm, visually packed full of the ingredients found inside, everything you’d expect the dip to be.

Top job. Now, come on Doritos…

Agency: Goodby Silverstein & Partners
Creative Directors: Hunter Hindman and Rick Condos
Full credits here.
(Via @aleceast in RealLife)