Sorry about that headline – it’s a shoddy pun. You see, Soup have recently redeveloped Ryvita’s website and it’s rather lovely (deliberate use of the word soup in the above grab guys?). What impressed me most about the new site was it’s clear understanding of their largest influencing market, women. It’s packed with things to do, photos to view and places to engage. It’s feels like a trendy home-living magazine dressed up as a Health food website, and manages to beautifully combine a fresh clean look with organic hand-drawn elements and poweful hues – not easy.

There’s clearly plenty of strategic thinking behind it, which is exactly why I love it so much.