Being a good creative is more than just turning out the work. It’s about being great in front of clients, delivering coherent presentations when it’s ‘your turn’ in the pitch, adding hands-on creative conviction to a suit’s informed deliverance, and much much more.

I’d go as far to say that a good creative should pitch as well as the best of suits, be an actor in the board room, sell their ‘baby’, and convince the audience that the Big Idea is sound and has been worked deep into the campaign.

Whatever you say, it’s about saying it with conviction. So it’s good to see the character which Joel Bauer creates has NAILED his pitch, rehearsed the lines, speaks with CONVICTION and KNOWS his stuff. Learn from him, erm, no, don’t…

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