This ad for Barclaycard, by BBH London, broke during the ad break within Dancing On Ice earlier. It’s quite nice, but that’s about where it ends. Take a look at the next post for a for detailed look at why ‘Making of’ videos are increasingly important.

In this instance however, it’s better than the ad itself. The ad looked CGI – it  is though real, in parts.

Barclaycard ‘Rollercoaster’.

Barclaycard ‘Rollercoaster’ –  The Making of.

View the official Facebook page for the ad here.

Agency: BBH London.