Innovative use of outdoor media and location-specific promotion is a heady combo. And the thing which is especially nice about this ad, for McDonald’s in the USA, is the unexpected method of highlighting the offer – creating a connotative sense of comfort, warmth and fresh coffee in the audience’s mind, something which traditional graphics struggle with.

Ahhh, I can smell it now… hang on, now THAT would be the icing on the cake (or should that be the cream on the coffee?).

(Via Ads of the World)

Agency: Cossette, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: Wendy Moriarty
Production: Dyna Graphics