“If you’re a fan of LEGO bricks, eureka moments, or guys with odd mustaches, you really should see this.” This is how Lego introduce their splendidly lovely new short film ‘Just CL!CK’. The truthful beauty of this campaign’s proposition hold no bounds.
With sweet soundtrack reminiscent of Amélie, it sets up how with a simple click, Lego has inspired generations to get creative. Not only is the film splendidly rich in delivery, but so is the Cl!ck site. A Pandora’s box of art, poetry and inspiration all created and themed through the magic of Lego.
As you’re watching the film your mind begins to wander, switch off and become entranced, as it does whilst you’re navigating the almost Tim Burton-esque website. Which I guess is similar to what happened when you emptied a box of Lego out onto your Mum and Dad’s carpet when you were little.
I can’t remember a toy as fondly as Lego, and one which has undoubtedly gone on to inspire creativity in countless children now in countless creative careers.