So the benchmark has been set. Over 45,000,000 views says so. BETC Euro RSCG and Evian’s ‘Rollerbabies’ ad on YouTube were awarded an official Guinness World Record for the most viewed online ad of all time this month. Whichever way you look at it, the fact that it was seeded heavily with paid promotion, it’s still makes the mark as a ‘successful’ ad. Converted to sales? I’m unsure. But this sort of exposure now takes planning, time, and a lot of testing. No longer can ‘home videos’ make for easy viral brand success.

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