I was informed by AgencySpy today, via the brilliant Animal NY, that Jung von Matt/Nectar released 200 ad-flies in a convention for the relaunch of German publishing house Eichborn. No it’s not April Fools’ day, the video below is real. Now I’m certain there’ll be ‘animal’ right activits up in arms over it, after all the promo tail is some 4 times the length of the little critter. But where does it all end? Where next? I can’t see EasyJet signing up for it just yet.

Just try explaining this one to your gran this Christmas, she’ll be straight off to self-cert for a home.