Simplicity seems to be a theme on here lately, and I’m cool with that. Everybody can benefit from some more of less. It’s often easy to try and over-sell ideas. To overdevelop and over-complicate. So amongst the hoards of emails with ‘cooool ads’ that people you know outside of advertising send you, these were refreshingly simple. The McDonalds one below is a particular favourite. Ticks all the D&AD boxes:


A simple solution from Sharp:


And a simple piece of reactive outdoor: