I enjoy like the way this invite helps you to connect with the couple getting married. It’s not your average faceless card with hackneyed antiquated language. Or even your average self-gratifying designer’s invite. You get a real sense of who they are as people (yes, I know you’d know them if you’d been invited, but not always that well). It also tells their unique story with fact, wit, and honesty. I like that. One day when I get married, I’d like an invite that tells a little story. A snippet of how we’d met, and the trials and tribulations that got us there. And at risk of mixing up my job and real life, It’s not much different to how you build a brand. Getting people to feel a little closer to who you are, how you got here, and communicating a personality. Everything is a brand, whether we like it or not. And we can all choose to let it ride or get involved with the story.