I’ve not been posting much lately but I’ve got loads to say. So if you don’t mind I’ll bombard you with posts during next week. I’m busy because of a campaign I’m working on for a leading UK brand, and my challenge is to expand our core idea through connecting various social media platforms. In my delving and digging, I came across this straight forward, logical, yet insightful presentations on the famous ‘Compare the Meerkat’ campaign by Buster Dover, Head of Digital at VCCP. It summarises what’s been said many times, but rather well.

P.S. The notes aren’t in this embedded one – oddly – so click ‘View on Slideshare’ if you’d like some context (don’t we all?).

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