Wow, crap. That’ll teach ’em. I really don’t get these ads. So I’m drug driving, I’ll get pulled over by the police and get a fixed penalty. Oh, and it’ll make my eyes a bit bigger. SO WHAT?

Why, in a recession, with agencies biting at the bit, do we turn out this tosh? To illustrate the point, I’ll do a rare re-post for the Australian version. Renowned for hard-hitting road safety, they don’t mess about. Which is what you should do with drug driving. Don’t mess about.

Compare below, new UK’s Think! advert: ‘Your eyes may get bigger’ message, with The Australian Drug Foundation’s ‘It could fucking kill you, and ruin your loved ones’ life forever’ message in the second video.

UK:

Australia:

Advertisements