Take one brief. Mix plenty of usual benefits of product, distill for a few days to carefully condense into 30 seconds. Then your ad should look like this:

Thanks to Aust Creative Mag for this.

TVC by Goodoil Films through agency The Campaign Palace (creatives Cameron Hoelter and Kelly Putter), directed by Matt Murphy. The spot titled ‘Skim’ was produced by Ben Scandrett-Smith (production) and Meredyth Judd (agency) with visual effects by Fin Design+Effects and music by SongZu.