seen on twitter @CreativeReview

Two typographers and a pro race pilot collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman.

Download the font
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Click below to watch the fascinating video of how they did it

Making of the Toyota iQ font on vimeo

Client: Toyota Belgium Typographers: Pleaseletmedesign Race pilot: Stef Van Campenhoudt Interactive artist: Zach Lieberman Advertising agency: Happiness-Brussels Music: Cupp Cave