seen on twitter @CreativeReview

Two typographers and a pro race pilot collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman.

Download the font
See more photos

Click below to watch the fascinating video of how they did it

Making of the Toyota iQ font on vimeo

Client: Toyota Belgium Typographers: Pleaseletmedesign Race pilot: Stef Van Campenhoudt Interactive artist: Zach Lieberman Advertising agency: Happiness-Brussels Music: Cupp Cave

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