seen on twitter @CreativeReview
Two typographers and a pro race pilot collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman.
Download the font
See more photos
Click below to watch the fascinating video of how they did it
Client: Toyota Belgium Typographers: Pleaseletmedesign Race pilot: Stef Van Campenhoudt Interactive artist: Zach Lieberman Advertising agency: Happiness-Brussels Music: Cupp Cave