I’ve just been handed a brief asking a copywriter and I to create a “Bi-monthly Brand-awareness tool.”

If anybody knows what these are let me know. And why, when it’s written down ‘formally’, do people feel the need to remove themselves from writing? They become officious and use language which would sound very odd in conversation. I recently saw a sign saying “Cyclists must disembark before continuing.” Did they mean “Please get off your bike to cross the road”?

I may be an ‘Art-Director’ or ‘Creative’ or ‘Designer’ but I have a BIG passion for words, and language.

On that note, I’m going to log off and progress with developing a creative solution for my bi-monthly brand-awareness tool.